Maps and Venice

Venetian maps ruled the world

Venetian maps ruled the world

“Venice was always a frontier,” Peter Ackroyd (2009) declares in Venice: Pure City. “When the empire was divided in the time of Charlemagne, the lagoons of Venice were ascribed neither to the west nor to the east…in the medieval period the postal service provided by Venetian galleys was the only means of communication between the courts of Germany and Constantinople.” (pp. 350-351).

It was this unique historical and economic vantage point that made Venice an important centre of the map trade during the European age of exploration. The map trade, driving maritime exploration, created a “new international trading economy” (Ackroyd, 2009, p. 220) and held “a particularly significant place in the daily life of early modern Venice” (Cosgrove, 1992).

Venice, a major maritime power by the 10th century and commanding the largest merchant fleet in Europe, required accurate charts for trading and shipping, making cartography an indispensable scientific and artistic endeavour in the region during the Renaissance.

In this article, we will look at how Venetian cartographers rose to prominence, and how maps became a status symbol in Venice and brought great wealth to the city.

Seafaring, Trade, and Venice

The most famous map of Venice (Ackroyd, 2009, p. 345) was a woodcut engraving by Jacopo de’ Barbari produced in 1500, showing Venice’s “effortless wealth resting on a mastery of trade and navigation”, as Roger Crowley writes in “The Genius of Venice“. The incredibly detailed woodcut shows a bird’s-eye view of the city-state, watched over by the Roman gods Mercury, god of commerce, and Neptune, god of the sea.

Venice, Italy
Jacopo de’ Barbari’s map of Venice, 1500 (retouched version). Photo source.

It is amazing to think how Venice grew so prosperous, given that it “could produce nothing” (Crowley, 2015). As the city was created on reclaimed land on the lagoon, Venice could not create an economy based on agriculture, and only had fish and salt.

So Venetians had to use ingenuity to survive, and turned to seafaring and trade with a passion. The sea connected them to the rest of the world, and they poured their energies into building the best merchant ships and war galleys. (Crowley shares that in 1574, to impress the French king Henry III, Venetian workers “assembled a complete galley during the length of a banquet.”) Trading was a way of life; there was no merchant guild because virtually everyone in Venice was a merchant.

Venetians were encouraged to bring home not only raw materials for production and trade, but also innovations and new technology, with the state even actively sponsoring industrial espionage. (Read more in our article, “Secret Venice“.)

The development of printing in the 15th century was a turning point. Within half a century of printing’s introduction in Europe, Venice had almost cornered the market (Crowley, 2015). With printing, Venice, in addition to galleys, glass, silk, and spices, found another valuable item that the rest of Europe was eager to buy and which they could sell to create more wealth: printed material–that is, books and, eventually, maps.

Ptolemy’s Geography

Let’s step back in time for a moment.

Of great influence on geography in general and Venetian cartography in particular is Ptolemy’s eight-volume Guide to Geography (Geōgraphikē hyphēgēsis)Originally written in Greek by Claudius Ptolemy at Alexandria, based on the writings of Marinus of Tyre, this atlas and treatise on cartography provided instructions on how to create maps, as well as several detailed maps of the known world (at least, the world known to the Roman Empire) circa the 2nd century.

Venice, Italy
Ptolemy. Photo source.

Ptolemy’s focus on representing the world as accurately as possible helped push scholars to study map construction, but he also made mistakes. For one, Ptolemy was a proponent of the geocentric or Earth-centred model of the solar system (later debunked by Copernicus), and he underestimated the size of the earth, leading to him overestimating the size of Europe and Asia.

But so incredible was his influence that his maps would end up in Italy and later be used by Christopher Columbus, thirteen centuries after Ptolemy pored over the pages of his atlas in the Library of Alexandria.

Venetian Cartography

Ptolemy’s Geography was translated into Arabic in the 9th century and was used by Islamic cartographers. In 1154, Al-Idrīsī created a world map for King Roger of Sicily, probably the first Arabic to Latin translation of Ptolemy’s Geography, though no copy of it survives.

Before Ptolemy’s Geography was rediscovered in Europe, there was no one orientation used for creating maps. Maps at the time were not the general reference items we know today; in the Middle Ages, they were made for “limited purposes, with one class of user in mind”, for example a navigator or simply a traveller who wanted to know more about a place’s customs (Harvey, 1991). What would be shown on the map would depend on its intended purpose–and if in modern times we see these old maps without an inkling of their purpose, they just look odd and useless.

Instead of geographic representations, many of them contained written descriptions, like the “map” created by Sigeric, the 10th century Archbishop of Canterbury, who wrote down details of his route from Canterbury to Rome to receive his pallium (liturgical vestment) from the Pope in 990. His map/itinerary survives now as a guide for the Via Francigena pilgrimage.

Common among Europeans in the Middle Ages was the small T and O map (T-O or O-T map), called as such because of the way it was rendered: a T inside an O. The O represented the oceans surrounding the world, and the T represented the great bodies of water–the Mediterranean, the Nile, and the Don–dividing the three continents, Asia, Europe, and Africa. Jerusalem was usually at the centre, with the east at the top of the map (evident in our use of the word orientation; Orient = east).

Venice, Italy
T and O map. Photo source.

Many of the surviving maps from Europe in the Middle Ages were portolan charts, used for nautical navigation from the 1300s to the 1500s. Most of the roughly 130 extant portolan charts were made in Italy. Portolan charts showed rhumb lines, or lines that radiate from the centre indicating wind direction, and a detailed survey of the coasts and ports.

Venice, Italy
Portolan map (probably Genoan). Photo source.

The Italian charts tended to include only western Europe and the Mediterranean basin, with no details regarding inland topography. (Catalan portolan charts were a bit more detailed.) Early charts were hand-drawn on vellum, a type of high-quality parchment made from calf skin, and were probably “library copies“, never meant to be taken to sea.

Marco Polo

The 13th century also saw the travels of the Venetian Marco Polo, who chronicled his travels through Asia and stimulated the imagination of Venetian travellers, as well as the sale and circulation of maps.

Venice, Italy
Marco Polo. Photo source.

As Ackroyd says, the spirit of travel “was always part of Venetian consciousness” (p.350) and it is particularly evident in the Polo family. It is not clear whether the Polos were Venetian nobles, but it is clear that they were extremely wealthy: Marco Polo’s family traded with the Middle East and acquired considerable wealth and prestige. They foresaw the political change in Constantinople, then capital of the Latin Empire after its capture by Crusaders, and liquidated their assets. They travelled to the Volga River, where they had friendly relations with Berke Khan and the Kublai Khan. The Polos returned to Europe wealthier than before, and served as the Kublai Khan’s ambassadors.

Marco Polo, aged 17, headed East with his father and uncle, setting out from Venice in 1271 and travelling to and around Asia until 1295. Seventeen of those 24 years were spent in China. Polo later chronicled his travels in Travels of Marco Polo (English title; the Italian title is Il Milione or The Million), which provided Europeans with their first comprehensive look of the Far East.

Geography (finally) reaches Italy

When Marco Polo sailed to China, Ptolemy’s atlas remained unknown in Western Europe. Constantinople was re-captured by the Byzantines in 1261, but in the 14th century, it was hit by the Black Plague and a wave of foreign invasions, sending numerous refugees to Italy. Among these refugees were scholars who saved old Greek manuscripts, including Ptolemy’s Geography. In 1405Geography was translated into Latin and was finally made accessible to Italians.

Venice, Italy
Ptolemy’s map of the world in Latin (1482). Photo source.

The map makers of Venice, along with publishers from Florence and Rome, dominated the printed map trade in the 15th and 16th centuries. According to David Woodward in The History of Cartography (University of Chicago Press, 2007): “More maps were printed in Italy during that period [1480 to 1570] than in any other country in Europe.”

Map printings were made from woodcuts, where the plates were inked and paper pressed onto the engraving. Copper was later used, but in Venice the woodcut remained king in the 16th century. Woodward argues it might have been because woodcut was used to prepare popular editions of master paintings, and map publishing in Venice began in collaboration with book publishers, who worked in woodcut.

The Jacopo de’Barbari was more than a map, it was “an advertisement for Venice’s supremacy” in the art of printing (Crowley, 2015). Hundreds of printmakers’ shops sprouted on the parallel streets of Frezzaria and Merzaria between the Piazza San Marco and the Rialto. By the 1560s, map making was more intense in Venice than in Rome (Woodward, 2007).

One of the greatest Venetian cartographers of this time was Giacomo Gastaldi. Little is known about his life, but his achievements speak for themselves. In 1548, he produced an edition of Ptolemy’s Geography that was noteworthy for two innovations: first, this version now included regional maps of the Americas, the “new world”; and two, he and his publisher reduced the size of the volume, creating a compact “pocket” edition of the Ptolemaic atlas. According to Woodward, “The senate bestowed on Gastaldi the title of cosmographer to the Republic of Venice in recognition of his extensive contributions to geography.”

Maps as Status Symbol

Venice, Italy
Map of Venice, from Civitates Orbis Terrarum by Georg Braun, 1541-1622 and Franz Hogenberg, 1540-1590, engraving

Due to the skill and expense required to make them, maps became a status symbol in Venice. By 1565, clients could have maps bound in vellum or leather to make composite atlases. Woodcut or copper plates of maps were valuable enough to be held as collateral.

Rich Venetians even displayed framed maps in the most visible parts of their homes as wall decorations, and to signal their social and professional standing. Crowley shares that the walls of the Doge’s Palace “are embellished with colossal paintings depicting the city’s maritime victories, maps of the oceans and allegorical representations of Neptune offering Venice the wealth of the sea.”

According to Genevieve Carlton (2012) in “Making an Impression: The Display of Maps in Sixteenth-Century Venetian Homes” published in the International Journal of the History of Cartography, maps in Venice “were valued for their ability to construct a public identity for the owner. They were versatile objects that could demonstrate that the owner was a cultured, cosmopolitan man educated about the world, reinforce his professional or trade standing, or enhance a military persona, all to the glorification of the family name.”

Carlton says Venetians saw their maps “as consumer objects, which they valued not merely in monetary terms, or even for geographical information, but for the subtle messages they conveyed to their neighbours and visitors.”

Venice, Italy
Venice, Italy

Ackroyd says there are many maps of Venice, but Venice in a sense “is unmappable…The calli [alleys and small streets] are too labyrinthine, the connections are too circuitous (p.345).” Travellers say it is better to just explore Venice without a written guide, to stumble upon hidden alleys and simply–ironically–get lost in the city of maps.

If you want to learn more about maps and Venice, please see “The Map Unrolls”, a chapter in Peter Ackroyd’s Venice: Pure City, as well as the articles linked here, especially the journal articles by Carlton, Cosgrove, and Woodward, which were used as references to write this post.

You may also want to read our recent article “Secret Venice” about the powerful Council of Ten, or consider joining a tour of Italy organised by Odyssey Traveller.

Odyssey Traveller’s small group tour in Italy is especially designed for senior travellers and examines the heritage, culture, and history of the country, with a stop in Venice to explore places such as Piazza San Marco, St. Mark’s Basilica, and the Doge’s Palace.

About Odyssey Traveller

Odyssey Traveller is committed to charitable activities that support the environment and cultural development of Australian and New Zealand communities. We specialise in educational small group tours for seniors, typically groups between six to fifteen people from Australia, New Zealand, USA, Canada and Britain. Odyssey Traveller has been offering this style of adventure and educational programs since 1983.

We are also pleased to announce that since 2012, Odyssey Traveller has been awarding $10,000 Equity & Merit Cash Scholarships each year. We award scholarships on the basis of academic performance and demonstrated financial need. We award at least one scholarship per year. We’re supported through our educational travel programs, and your participation helps Odyssey Traveller achieve its goals.

For more information on Odyssey Traveller and our educational small group tours, do visit and explore our website. Alternatively, please call or send an email. We’d love to hear from you!

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